Wild Aid

When the buying stops, the killing can too

WildAid is an international non-governmental organisation whose mission is to end the illegal wildlife trade in this lifetime. WildAid views the illegal wildlife trade fundamentally as a matter of economics — of supply and demand. The organisation operates six different programs focusing on sharks, elephants, rhinos, manta rays, tigers and climate change.

WildAid is the only organisation to focus on reducing the demand for wildlife products with a strong and simple message: “when the buying stops, the killing can too”. WildAid works with Asian and Western celebrities as well as business leaders to dissuade people from purchasing wildlife products via public service announcements and educational initiatives, reaching up to approximately one billion people per week in China alone.

WildAid has produced many emotive clips on the consumption of shark fin for China with celebrity ambassadors such as Yao Ming, sports icon David Beckham, actor and director Jiang Wen, actress Maggie Q, and NBA basketball star Jeremy Lin. The most recent campaign features internationally renowned singer, songwriter and actor, Jay Chou.

WildAid works to measurably raise awareness and concern about the impact of the consumption of shark fin soup on shark populations and marine biodiversity. In partnership with media networks in China, WildAid broadcasts its ‘Say No to Shark Fin’ campaign messages via TV and other media outlets, including video boards in subway and train stations, airports, and university campuses. In combination with the government’s ban of shark fin soup at official events, WildAid’s campaigns have contributed to a reported 50% decrease in China’s shark fin consumption.

In the coming year WildAid will continue its work with governments in consuming nations, increase restaurant and hotel partnerships, and recruit more ambassadors for additional media outreach. WildAid also recently expanded its reach through a merger with Shark Savers to work closely with the diving community on a global scale.

For more information please visit www.wildaid.org.